I'm Thanh Lam — a multidisciplinary designer from Vietnam working across product, experience and communication. From skincare branding to stage design, from packaging to photobooks — every project is built to be seen, touched and remembered.
BRANDING
IDENTITIES WITH A SYSTEM BEHIND THEM
From skincare shelves to bio-tech labs, I build brands as complete systems — logo, type, colour and voice working together across every touchpoint.
(01)
PACKAGING
DESIGN YOU CAN HOLD
Boxes, bottles, labels and lucky-money envelopes — packaging made to survive the real world and still feel special in your hands.
(02)
ILLUSTRATION
DRAWN, NOT DOWNLOADED
Mascots, characters and printed artwork, hand-drawn to give each brand a face — and each story a world of its own.
(03)
UI / UX
INTERFACES WITH INTENT
Websites and digital products designed screen by screen — clear structure, honest typography and details that make people stay.
(04)
SOCIAL
CONTENT PEOPLE STOP FOR
Campaigns and feeds art-directed as one continuous story — visuals that keep a brand consistent post after post.
(05)
PHOTOGRAPHY
MOMENTS, COMPOSED
Concept shoots, products and photobooks — light and framing directed so every image feels deliberate, never accidental.
(06)
3D & MERCH
OFF THE SCREEN, INTO THE ROOM
Booths, mascots and merchandise that translate a brand into objects and spaces people can walk up to, pick up and keep.
(07)
